Reid Mikalsen
Brand identity, graphical work,
and product CMF design that is backed by years of experience in design, and time out in the field testing those designs.
BRAND SYSTEMS
BRAND LOGOS AND GUIDES
CATALOGS: PRINT & DIGITAL
PRINT COLLATERAL
DTC WEBSITE DESIGN
AMAZON STOREFRONT
BOOTH/EXPERIENCE DESIGN
PACKAGE DESIGN
RETAIL FLOOR DESIGN
PHOTOSHOOTS: DIGITAL & A.I.
COLLECTIONS & MERCHANDISING
TECHPACKS & BOMs
SUPPLIER COMMUNICATION
SOURCING
PRODUCT DESIGN
TRIM DEVELOPMENT
PRINT AND GRAPHIC EXECUTION
A.I. CONTENT MOCKUPS
HEADWEAR & ACCESSORY DESIGN
APPAREL & PRODUCT
MARKETING
PRODUCT IMAGERY/PHOTOGRAPHY
SHOPIFY MANAGEMENT
COPYWRITING
PAID ADS/SOCIAL/EMAIL CAMPAIGNS
MARKETING COMMUNICATION (MARCOM)
AMAZON STOREFRONT DESIGN
DTC WEBSITE CONTENT
A.I. WORKFLOWS
PRESENTATION & E-BOOK DESIGN
FEATURED WORK
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OUTDOOR NATION
My most expansive and recent work: from apparel design and packaging to the ecomm launch and AI generated imagery that carries it today.
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SPARTAN RACE - PRO SERIES
A collaboration between Outdoor Nation and Spartan Race. We designed a technical Pro Series training line, and a fleece program meant for the masses.
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REEL LIFE - SS26 ECOMM LAUNCH
We created a new DTC website storefront, Amazon Ecomm Store, and everything that goes with it. Paid ads for all platforms, social posts, lifestyle/product imagery, etc.
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OUTDOOR NATION - SS26 CONTENT SHOOT
Planned, directed, and modeled for the four day SS26 seasonal shoot, from a rough idea to a finished digital/print catalog.
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ZIMBA - BRAND & PACKAGING
A teeth whitening strip, we were tasked with rebuilding the packaging system, and helping to expand their brand visuals on the DTC site, as well as an Amazon storefront.
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SOUL OF ADVENTURE - PAID ADS
Ad campaigns revolving around a collection, sale, item, etc. Multi-channel execution across emails, website banners, social posts, and emails.
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BIKE DESIGNS
1982 SPECIALIZED STUMPJUMPER. For the bike nerd in me. My hobbies reflect my design style, and Im quite proud of this one.
Branding // Apparel // Imagery // Shopify // Packaging // Ads // Catalogs
Branding // Apparel // Imagery // Shopify // Packaging // Ads
Ads // Assortments // Imagery // Shopify
Imagery // Catalogs // Assortments // Packaging
Shopify // Amazon // Packaging // Imagery
Apparel // Assortments // Imagery
OUTDOOR NATION
REEL LIFE
SOUL OF ADVENTURE
GILLZ
ZIMBA
SPARTAN
CLIENTS & projectS
OUTDOOR NATION - Branding, Apparel, Imagery, Shopify, Packaging
REEL LIFE - Branding, Apparel, Imagery, Shopify, Packaging, Ads
SOUL OF ADVENTURE - Ads, Assortments, Imagery, Shopify
GILLZ - Imagery, Catalogs, Assortments, Packaging
ZIMBA - Shopify, Amazon, Packaging, Imagery
SPARTAN - Apparel, Assortments, Imagery
MARKETING COMMUNICATIONS - E-books, PPT Pres., Corporate Docs, etc.
PERSONALITY PROJECTS - Designer’s choice items
OUTDOOR NATION - Branding, Apparel, Imagery, Shopify, Packaging
SOUL OF ADVENTURE - Ads, Assortments, Imagery, Shopify
ZIMBA - Shopify, Amazon, Packaging, Imagery
MARKETING COMMUNICATIONS - E-books, PPT Pres., Corporate Docs, etc.
REEL LIFE - Branding, Apparel, Imagery, Shopify, Packaging, Ads
GILLZ - Imagery, Catalogs, Assortments, Packaging
SPARTAN - Apparel, Assortments, Imagery
PERSONALITY PROJECTS - Surf Model, Bike Nerding
